Cha Wireframes

Role: art director, information architect, UX, designer

Cha is a personalized tea subscription service. Every month our tea specialists curates three amazing teas that are tailored to your lifestyle - delivered to your doorstep.

Client: Cha
Year: 2013 (ongoing)

First draft of the Cha site. The information architecture pivoted around intuitive surveying experience, attention grabbing, highly interactive and enjoyable. The user selects their gender, name and age before coming to a diamond puzzle. The interaction uses a gamification style of design where you moved through the questions in a spiral, revealing the final "boss" or button when all questions are answered. This interface engages the user and quips interest, suggesting the same experience for the tea products. Navigation is simple, and a list of teas sorted according to various moods.

This design was not implemented due to the limited time and resources, but may appear in future redesigns.